“Don’t put all your eggs into one basket.”
This is a common saying that gets passed around, but I think too few people actually stop to think about what this concept means. Particularly for indie creators, whether they’re creating games, comics, or otherwise, there seems to be a general trust that goes towards third party businesses as far as making your content available. Unfortunately, the risk for betrayal is somewhat high and may catch the more naïve off-guard. Today, I would like to analyze this statement a bit, particularly as it pertains to comics. Why comics? Well, I will tell you why.
For those not heavily part of the indie comic scene, Tapas (formerly branded as Tapastic) is one of the most popular hosting sites available right now. It offers content creators an easy to use platform to post their works, receive feedback, and generally do all the things one would expect a host to be able to do. Over the past year or so, Tapas has changed focus to their mobile app and its premium content. In the last few days, Tapas went a step further and redesigned their site. Their initial choices in the design were to push the premium related content to the top of the page, and forcing the entirely free content to the bottom. While criticism and feedback have since prompted them to change this, I think it is important one stops to think about this.
First off, at the end of the day, one must remember Tapas is a business whose goal is one thing: to make money. As such, it is hard to fault them for wanting to push their premium content. After all, even if they were a non-profit business, employees, servers, and the like all cost money to maintain. One also cannot fault the premium content creators either, as they are putting their heart and souls into their projects just as much as any other indie creator.
However, when one considers this in the larger picture, it becomes clear Tapas is pushing an antithesis of what the comic community generally wants: more visibility for indie creators. Instead of promoting a wide variety of comics, the promotion goes to the most successful and who will make the company money. Again, while no crime, for the average creator this probably defeats the purpose of why they joined the site.
This is not to mention that, while possibly unintentional on Tapas’ part, their wording choices for how they now view creators is a bit telling of their future business model. In a post from April 17th, 2017 regarding their updated terms and policies, Tapas said the following:
“Many of the terms introduced along with the Tapas app concern purchases and content we’ve published, versus the self-published, user-generated content we previously focused on almost exclusively. Self-publishing and UGC are not going away, and we remain dedicated to supporting independent creators – we’re simply expanding to offer more professional titles as well.”
In this statement, Tapas makes a clear distinction between self-published creators and “professional” creators; in other words, creators who don’t make them money and creators who do. This, combined with their initial choices for the redesign, clearly demonstrates that Tapas not only wishes to offer more “professional” titles, but probably promote it imminently more than the “self-published” creators too. Though certainly a sound business decision, this does leave a lot of indie creators at an impasse.
Thus, let us turn back to the original idea: not putting all your eggs in one basket. For those who have been using Tapas as their main and only site for their comic, this change suddenly threatens their presence and ability to gain an audience. Though they may work just as hard as premium content creators, there is a large chance that their work will get buried by these creators simply because of how the business will choose to market. In the end, this makes it harder for newer creators to even get their foot in the door, let alone have hopes of becoming well-known at some point.
Consequently and in retrospect, diversifying where and how you deliver your content as a creator is extremely important. For comics, there are numerous other hosting choices such as LINE Webtoon or Smackjeeves, where a creator can try to gain footing. There is also the option of hosting the comic on your own website, whether it be professionally designed or an impromptu hosting site using blog rolls. There a ton of options for creators, and there is no real one right choice. What is important, though, is that you make your comic available in more than one location. In this way, you will always be protected when a company makes business decisions that aren’t beneficial to your content. Yes, it is admittedly a lot of work to manage multiple mirrors. However, the safety net it provides is one that will save stress later, such as in this recent incident with Tapas.
This, of course, applies to other creative mediums as well. In your love and passion for your content, always remember that it is partially a business. It is almost always a wiser decision to diversify yourself to protect from an unknown future, and it isn’t a crime to remember using a third party shouldn’t be only beneficial to the third party. So please post in lots of places and try numerous different things. One day those third parties you rely on may not be there, and you will have to deal with that future.
Tapas/Tapastic is © to Tapas Media, Inc.
Image: Screenshot- From Tapas’ front page showcasing the premium content rolls.