As someone who has worked with social media for several years, both unpaid and professionally, I definitely have some experience under my belt when it comes to marketing with it. Due to some requests made upon me, I decided to make this sizeable post to discuss some social media basics. None of these will go into to much depth, but for a beginner, it should give a good overview of everything that should be done and considered with social media.
You can check out more of my posts on marketing here.
It is no secret that marketing is hard. Particularly for indie creators and small business folk, marketing can seem like an endless sea of jargon that is impossible to delve into with limited funds. This is not to mention that marketing can be time consuming, which is often why bigger companies have a whole position dedicated to the endeavor. It can be tireless and tedious, but unfortunately something that has to be done if you want your content or business seen.
What’s worse, however, is that many beginners with marketing hit walls when it comes to improving their marketing skills. Sure, they’re on social media platforms and are posting frequently about their exciting content and business stuff. However, nothing seems to be happening except silence and loneliness. While I don’t have time to offer insight into individual cases, I can give you three quick tips that will hopefully make you think of marketing a bit differently. If you’re a beginner to marketing, I hope you will take a look, as doing these three basic things will help you improve your strategy over time.
Though the word “exposure” has taken a negative connotation for a lot of creators (for good reason), it’s unfortunately a very important concept in any sort of content creation. People do have to be exposed to you and your work in the first place in order for it to be seen. Now, before anyone gets angry, I’m not about to tell you to do those unpaid content creation requests that only wanted to pay you in exposure. However, I am here to tell you that you also can’t write exposure off and expect your marketing efforts to fall into place.
How does one gain exposure though in ways that don’t necessarily include unpaid work? While there are a lot of ways to get it, I’m going to share with you today one of the most important things that you can do for free and for fun: getting involved with the community. Whether you’re a writer, comic artist, YouTuber, or something else, there is a community around these industries. The communities will consist both of creators and consumers, and these are the people who are going to be the most interested in the content you have to offer. This being the case, getting involved with the relevant community can be a great way to gain this much needed exposure.
This is, of course, easier said than done. For some, they’ve never really gotten involved with a community hard-core, and for others there’s an issue of social anxiety. Whatever the case, my post today is going to walk you through some of the basics on getting involved with your community, why each one matters, and a few tips regarding them.
Social media marketing is hard, time consuming, and honestly very exhausting. Yet, it can be your best method when it comes to marketing your own creations. As I mentioned in last week’s post, engaging your audience, talking about your work organically, and finding your target audience are all important facets to growing your audience. However, these were aspects I could not delve into as far as I would’ve liked. Today, I am going to remedy this a bit and help those beginners out there with the platform I know best: Twitter. Twitter can be an amazing platform for spreading your work, so it’s one you should utilize to the best of your abilities. However, since that can present certain difficulties, I will share my tips, tricks, and knowledge on how you can use Twitter to the fullest extent. I will be sticking away from paid features (like promoting tweets), and be focusing purely on things you can do for free.
“What am I doing wrong? Why doesn’t my creation have more of an audience?”
These are questions that are often frequent in any industry’s indie sector. No matter what you create, whether it be comics, stories, videos, games, or anything else, there are special challenges that come with being a solo or small-team creator. Oftentimes, indie creators feel that no matter how much work they put into their product, they don’t have enough people consuming their content. This is when those questions start plaguing their minds, and it can lead to some depressing attitudes about future success.
I’m here to tell you that you can succeed when you’ve hit the point where you’re asking these questions. However, in order to be able to succeed, you have to take a very tough and harsh look at your content and how you handle it. Since this can be a scary and intimidating matter, though, today I’m going to walk you through the questions you need to ask yourself. Some of these questions are going to be hard to tackle, and know I mean no particular offense with them. Yet, by working through them you will be better positioned to figure out what you need to do to grow your audience.
Considering we’re in the age of information overload, it’s no secret that promoting your content is hard. There is no one true correct formula for promoting yourself that works for everyone. After all, everyone has a different audience that is interested in their content, and each audience is more susceptible to certain types of promotion than others. That being said, while there are no universal right ways to promote your content, there are universal wrong ways to do it. Unfortunately, I have lately seen a rise in these wrong ways, which inevitably results in people being turned away from the content. Thus, today I would like to share with you my tips on what you shouldn’t be doing. Contrastingly, I will also try providing alternatives on what you can do.
Speaking from a game development perspective, you’ve most likely heard the word “indie developer” thrown around. It’s becoming quite the phenomenon lately, especially with the numerous changes that benefits indie developer. These changes range from financial support systems like Kickstarter to platforms that make indie games readily available (circa the Steam Greenlight program). There are also numerous engines available to the public now such as Unity and RPG Maker. All in all, the industry scene has changed quite a bit for indie developers, allowing them more access to tools to make games and more access to people to play those games.
All that being said, none of these changes have affected how we apply the word “indie developer.” Yet, for me personally, I have to wonder if the term is applied too broadly now? With more tools and more platforms comes a wider variety of quality in these games. Is it fair that all indie developers get lumped into one group? That is the topic I wish to explore today, or more so, apply my opinion to.